The Principal of Dynamic Edge wanted a corporate
look that reflects the nature of the business: energised, dynamic
and inspiring.
Together we explored many options and colour schemes and came
up with a logo of a character with outstretched arms and legs
that invokes a sense of confidence and openness. The colour
scheme was chosen for its warmth and vibrance which was essential
for communicating the companies culture.
Along with business cards and stationary, we applied the styling
to a range of marketing material and training manuals, incorporating
a 3D version of the character.
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The Pompadour brand was founded on a clear business
brief. The client provided us with reference material that suited
the look and feel she wanted for the company. By drawing inspiration
from this material and some additional research, we came up with
a unique "fleur d'lis" logo and matching pattern.
Part of the brief was to create two unique
products, a scented candle holder and moulded soap. Both these
products were designed in 3D and featured the custom pattern.
Prototypes and mock-ups were produced to
visually "prove" the look and feel of designs before
production commenced.
Pompadour products can be purchased at
various retailers and online.
www.pompadour.com.au
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