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Case Study - Branding 1
Dynamic Edge
  Case Study - Branding 2
Pompadour
 

The Principal of Dynamic Edge wanted a corporate look that reflects the nature of the business: energised, dynamic and inspiring.

Together we explored many options and colour schemes and came up with a logo of a character with outstretched arms and legs that invokes a sense of confidence and openness. The colour scheme was chosen for its warmth and vibrance which was essential for communicating the companies culture.

Along with business cards and stationary, we applied the styling to a range of marketing material and training manuals, incorporating a 3D version of the character.






The Pompadour brand was founded on a clear business brief. The client provided us with reference material that suited the look and feel she wanted for the company. By drawing inspiration from this material and some additional research, we came up with a unique "fleur d'lis" logo and matching pattern.

Part of the brief was to create two unique products, a scented candle holder and moulded soap. Both these products were designed in 3D and featured the custom pattern.

Prototypes and mock-ups were produced to visually "prove" the look and feel of designs before production commenced.

Pompadour products can be purchased at various retailers and online.



www.pompadour.com.au

Dynamic Edge - Logo and business card Branding style applied to stationary range Marketing folder covers Marketing presentation material Training manual graphics Training manual graphics Pompadour - Logo and business card Custom pattern development Logo concept development Devlopment of product and packaging design concepts Pattern applied to 3D CAD models Rapid prototypes of final product Final product finished and packaged

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